How 7 Radical Tips to Can Help Your Entire Online Business to EXPLOSIVE Growth & Durability and Strategical Automation

Best Tips to Exponential Growth Through Strategical Automation

OneBiz automated Content solutionAutomation is known to be the “holy grail” in our internet and information age! The trend here is Especially ahead with great speed. Where Earlier there were edged link generator or chunky site submitters, you can already draw on a variety of smart automation tools today. The technical range includes semi-automated content structure & linkbuilding, to traffic building, tracking, email marketing to affiliate marketing.

That this is the famous “end of the story” is far from a technical point of view that is currently being provided and proved to us impressively by the well-known marketing professionals Heiko Häusler and Tobias Knoof. Both have agreed in the fall of last year, behind closed doors, quietly & secretly on a common line and their two companies unified together by fusion. Actually, this warning sign was already big enough for the experts of the scene. But the real reason of the fusion was probably (would you believe!) of building an online and offline-based international franchise system for the next few years.

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Both bake no small buns. They have already proven in the market before with their millions in sales and huge launches. But what they are up to now, can quite amaze even the inclined critics: in the summer of 2013 Heiko Häusler had already fished the franchise expert Thomas M.Duda, who already had his fingers in the game and in the construction of the multi-billion dollar franchise giants “conrad electronics”, from Nuremberg. Shortly thereafter, they both started a franchise system that nearly boasts of a 100 stores in the DACH region (Germany, Austria and Switzerland) after only 6 months. And also Mr. Knoof, who was in the start wings a few months later .

Then the fusion of the three marketing giants would, in the Spring, be presented and the Onebiz project announced at the Internet Marketing Conference in Berlin, where it immediately achieved record sales since the inception of IMK. Well, I managed to get one of the first accounts of the new Cloud-Services OneBiz. OneBiz – a term that haunts the industry for months and made some excitement. The new service according to a statement of the operators offers some radically simple options for the future, with largely automated content, traffic & link building to operate and accelerate the growth of your own business. I would like to briefly share the 7 most radical tips here with you:

7 radical Tips to run your business on a fast track

  1. Think in closed systemsIt is not new that clever Web services are built in closed systems. That is to put it bluntly: New users come in, no one comes out. The idea is HOWEVER simple: build websites, services, cloud architectures, Marketing Funnels or funnels in closed system and let the user circulate on the system (keyword Facebook, YouTube, LinkedIn or Google).
  2. Build a viral loop in the systemOne of the smartest ideas for vigorous growth, which I have found on the Internet and Tobias Knoof has spoken about at the IMK in Berlin and the OneBizCON in Stuttgart. It is in its essence to incorporate a closed system called “inherent virality”, so that the virality is caused by the use of the Service, or the Site itself. If you have 100 users today the next day will be atleast 101 users. One then speaks of a viral loop and the site begins to grow exponentially (keyword: “Butterfly Marketing”)
  3. Clones the system, including viral loop.If you have set up the system of viral loops once, the next step is for extreme growth. This self-contained, provided with a viral loop system, according to the principle of self-similarity is to cloned as often as possible. Just as nature does, it is the goal to duplicate what grows out of itself. Like the seed of a flower, which already contains full potential and spreads with each new flower.
  4. Empower the system to Fractally Grow.Large networks like Skype, Xing, Linkedin, Youtube and Facebook have demonstrated this time and again. These networks do not think in “link building”, they think in “viral loops” and the dissemination and duplication of the same. Properly constructed, it will lead to the duplication of closed systems (viral loops, cells, seeds) and thus to a fractal growth. Websites, accounts or profiles get “cloned” to self-similar manner. In each of these “seed” there is virality, equality & viability inherently integrated.
  5. Duplicate the “genetics” of the company. We will understand most of the processes, systems, procedures and documentations as genetics of the company. For extreme growth, it is therefore not sufficient to create closed systems to then integrate into a viral loop and help the closed system to clone and fractally grow. Extraordinarily rapid growth occurs when, in each clone (cell, seed, closed system), the entire genetics of the “mother company” is cloned. Just as it is of great franchise systems. Each represents a copy of THE original!
  6. Work with the EKS method.As one of the strongest growth driver for branch and franchise systems (which already can grow radically fast by itself), the so-called doctrine of “bottleneck-focused strategy” (from German short for EKS: Engpass-konzentrierten Strategie) by Wolfgang Mewes is mentioned again and again. It is noteworthy that a majority of franchise systems are, after the EKS principle, actively working for years on closer inspection on the market and numerous major corporations. The strategy works on the weak points, the so-called “bottlenecks” of a company and fixes them successively. Just as nature does. The nature (of a company) helps not by constant excessive watering, but fixing vulnerabilities through “Evolution”, for development & growth.
  7. Automate key processes.The key to radical growth is, however the main process, as well as to analyze, standardize and thereby automate increasingly the main processes, and in particular the resource-sapping processes in the company. You think of those time wasters such as content, traffic or link building. Smart software tools or cloud services can completely take over this and outsource the processes mentioned “easily” and automatically.

This is what the new cloud service Onebiz draws on. The service sees itself as a giant “Social Auto-responder” from which one can publish his content on the Web in a time-controlled manner (scheduling of content). This should lead to, in fact, enormous content, link and traffic building for each individual user without Google having a problem with that. All contents can thereby be spinned and thus “unique” content will be published in their own profiles on article pages, video pages, press pages, news pages, blogs, forums, communities or social accounts. And even if Google kicks your own website, the traffic will come nevertheless from other websites and the business will continue to run

I don’t easily get excited, but whoever knows Knoof & Häusler, knows that it could once again and in plain German “crash” positively. And a very cool tool will come out of this for sure, when a seasoned franchise professional like Thomas M. Duda has his fingers in the game. The statement alone that the two former competitors had to merge their companies is a clear enough indication. As far as I know, the system will also start in many languages ​​and in different currencies. I myself have already reserved my account here as, according to the official website, there will be only a limited number at the start to ensure the stability of the system. The registration is yet basically free of charge, but you never know what comes, and you get at least, “the finger on it” before it does.

If one looks at the current pre-launch and the resulting excitement, only then can one take the hat off like the big players in the industry that always manage to arouse such attention. Over 16,000 people worldwide have already signed up. A number which no one, by my knowledge, boasts of in the German industry. Onebiz seems to have hit the “problem-nerve” of the industry. I’m curious about what comes next and if the development will be pursued and furthermore be reported on!

Good Luck! Darrell Miles

PS: For more information please visit http://works.onebiz.com/en/.

Sitemaps Best Practices Including Large Web Sites

One of the key Search Engine Optimization (SEO) strategies for web sites is to have high quality sitemaps helping search engines to discover and access all relevant content posted on that web site. Sitemaps offer this really simple way for site owners to share information with every search engine about the content they have on their site instead of having to rely solely on crawling algorithms (ie: crawlers, robots) to find it.
The Sitemaps protocol defined at www.sitemaps.org, is a now widely supported. Often web sites and some Content Management Systems (CMSs) offers sitemaps by default or as an option. Bing even offers an open source server-side technology, Bing XML Sitemap Plugin, for websites running on Internet Information Services (IIS) for Windows® Server, as well as Apache HTTP Server.
Best practices if you want to enable a sitemaps
If you don’t have a sitemap yet, we recommend first that you explore if your web site or your CMS can manage this, or install a sitemap plugin.
If you have to, or want to, develop your own sitemaps, we suggest the following best practices:
First, follow the sitemaps reference at www.sitemaps.org. Common mistakes we see are people thinking that HTML Sitemaps are sitemaps, malformed XML Sitemaps, XML Sitemaps too large (max 50,000 links and up to 10 megabytes uncompressed) and links in sitemaps not correctly encoded.
Have relevant sitemaps linking to the most relevant content on your sites. Avoid duplicate links and dead links: a best practice is to generate sitemaps at least once a day, to minimize the number of broken links in sitemaps.
Select the right format:
Use RSS feed, to list real-time all new and updated content posted on your site, during the last 24 hours. Avoid listing only the past 10 newest links on your site, search engines may not visit RSS as often as you want and may miss new URLs. (This can also be submitted inside Bing Webmaster Tools as a Sitemap option.)
Use XML Sitemap files and sitemaps index file to generate a complete snapshot of all relevant URLs on your site daily.

Consolidate sitemaps: Avoid too many XML Sitemaps per site and avoid too many RSS feeds: Ideally, have only one sitemap index file listing all relevant sitemap files and sitemap index files, and only one RSS listing the latest content on your site.
Use sitemap properties and RSS properties as appropriate.
Tell search engines where our sitemaps XML URLs and RSS URLs are located by referencing them in your robots.txt files or by publishing the location of your sitemaps in search engines’ Webmaster Tools.
Scaling up sitemaps to very large sites
Interestingly some sites these days, are large… really large… with millions to billions of URLs. Sitemap index files or sitemap files can link up to 50,000 links, so with one sitemap index file, you can list 50,000 x 50,000 links = 2,500,000,000 links.  If you have more than 2.5 Billion links… think first if you really need so many links on your site. In general search engines will not crawl and index all of that. It’s highly preferable that you link only to the most relevant web pages to make sure that at least these relevant web pages are discovered, crawled and indexed. Just in case, if you have more than 2.5 billion links, you can use 2 sitemap index files, or you can use a sitemap index file linking to sitemap index files offering now up to 125 trillion links: so far that’s still definitely more than the number of fake profiles on some social sites, so you’ll be covered.
The main problem with extra-large sitemaps is that search engines are often not able to discover all links in them as it takes time to download all these sitemaps each day. Search engines cannot download thousands of sitemaps in a few seconds or minutes to avoid over crawling web sites; the total size of sitemap XML files can reach more than 100 Giga-Bytes.  Between the time we download the sitemaps index file to discover sitemaps files URLs, and the time we downloaded these sitemap files, these sitemaps may have expired or be over-written. Additionally search engines don’t download sitemaps at specific time of the day; they are so often not in sync with web sites sitemaps generation process. Having fixed names for sitemaps files does not often solve the issue as files, and so URLs listed, can be overwritten during the download process.
To mitigate these issues, a best practice to help ensure that search engines discover all the links of your very large web site is that you manage two sets of sitemaps files: update sitemap set A on day one, update sitemap set B on day two, and continue iterating between A and B. Use a sitemap index file to link to Sitemaps A and Sitemaps B or have 2 sitemap index files one for A and one for B. This method will give enough time (24 hours) for search engines to download a set of sitemaps not modified and so will help ensure that search engines have discovered all your sites URLs in the past 24 to 48 hours.
Regards,
Fabrice Canel
Principal Program Manager
Bing Index Generation

Bing Blog | This is a place devoted to giving you deeper insight into the news, trends, people and technology behind Bing.

June32014

Earn a Free $5 Gift Card a Month with Bing Rewards.

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Almost everyone is familiar with rewards, loyalty, and discount programs. Credit cards offer rewards for spending, airlines offer rewards for flight miles, and many grocery stores and gas stations offer coupon and discount programs. Did you know you could also be earning rewards just by searching the web with Bing? By searching on Bing and joining Bing Rewards, not only will you get smart, reliable search results on your phone…Read More

Bing Webmaster Forums Shutting Down

Bing Webmaster Forums Shutting Down

Over the last few years, we’ve had our Webmaster forums up and running. They’ve been around a while now in a few iterations, and like any community, the goal is to grow it to be vibrant and engaging. To foster the deep involvement of experts who help others, creating a community that contributes to improvements and makes its own gravity. There comes a time, however, when you sometimes need to re-evaluate, and once in a while, regroup.
Thus as of the end of May (or early June), we’re taking down our Bing Webmaster Community Forum, allowing us time and resources to focus energies in other directions.
For general questions, our Help & How To section is built to handle the top line stuff. This includes housing our Webmaster Guidelines and deeper dives on how to use our tools.
For deeper conversations, our Webmaster Blog will continue to publish weekly, with comments open to all who wish to participate on the posted topics.
If there is a problem with Webmaster Tools, or with how Bing is interacting with your website, as usual, our email support exists to offer help in legitimate cases.
Otherwise, there are a number of communities online today that house exactly the expertise folks seek. We participate at WebmasterWorld, and encourage folks to engage the community at large with questions.
Duane ForresterSr. Product ManagerBing

Announcing the Bing Webmaster Roadshow 2014

Announcing the Bing Webmaster Roadshow 2014

Bing Webmaster Tools has partnered with Inc. Magazine to visit 4 cities with a panel of noted experts to discuss topics ranging from Search and Social to where trends are guiding us in the future. You’ll hear from leading experts on what trends exist today and how they are developing the patterns of behavior of tomorrows consumers. This is an ideal opportunity to hear where the best investment of your time will be and to get your questions answered 1-on-1 after the session at our expert’s open Q&A tables. Space at each event will be limited, so if you’re interested, sign up early and join us for an evening of networking, learning and answers to your questions.
Our expert panel will be visiting the following cities:
Appearing as experts will be Maisha Walker of Message Medium, Bruce Clay of Bruce Clay Inc, Marty Weintraub of Aimclear and Duane Forrester from Bing Webmaster Tools.
You can learn more about these events in the links above.
Space is limited, so if you’re interested, don’t wait!
– Bing Webmaster Team

Mark It Up

For almost 3 years now Schema.org has been up and running, offering guidance on marking up your content. To those new to the concept, it’s a way to identify content in specific ways and with specific associations.
Marking up your content using microdata is something done inside the code of the page, so you need to be familiar with working in that environment. It’s not difficult to implement, but you will need access to the page code to insert the actual tags.
It’s worth completing this work to help the engines understand your content more clearly. It’s like a sign post stating “this content describes this (movie, person, place, video, etc.)”. And when your content is marked up, we can use that data to make richer search experiences. And while this might sound like a win for us, it’s also a big win for you. And to clarify a point often misunderstood, marking up your content does not itself lead directly to higher rankings. Site A won’t outrank Site B simply because Site A uses Schema or any other markup language.
When we enable rich experiences in our SERPs, often powered by data which has been marked up, however, click rates on that content often outpace tradition CTRs. The benefits of this are obvious.
Let’s take a look at an example directly from the Schema.org website:
Imagine you have a page about the movie Avatar—a page with a link to a movie trailer, information about the director, and so on. Your HTML code might look something like this:
<div>
<h1>Avatar</h1>
<span>Director: James Cameron (born August 16, 1954)</span>
<span>Science fiction</span>
<a href=”../movies/avatar-theatrical-trailer.html”>Trailer</a>
</div>
To begin, identify the section of the page that is “about” the movie Avatar. To do this, add the itemscope element to the HTML tag that encloses information about the item, like this:
<div itemscope>
<h1>Avatar</h1>
<span>Director: James Cameron (born August 16, 1954) </span>
<span>Science fiction</span>
<a href=”../movies/avatar-theatrical-trailer.html”>Trailer</a>
</div>
By adding itemscope, you are specifying that the HTML contained in the <div>…</div> block is about a particular item.
But it’s not all that helpful to specify that there is an item being discussed without specifying what kind of an item it is. You can specify the type of item using the itemtype attribute immediately after the itemscope.
<div itemscope itemtype=”http://schema.org/Movie”>
<h1>Avatar</h1>
<span>Director: James Cameron (born August 16, 1954)</span>
<span>Science fiction</span>
<a href=”../movies/avatar-theatrical-trailer.html”>Trailer</a>
</div>
This specifies that the item contained in the div is in fact a Movie, as defined in the schema.org type hierarchy. Item types are provided as URLs, in this case http://schema.org/Movie.
Why Is It Important
As technology leads to new ways to implement search and provide answers to queries, a “search engine” such as Bing evolves. As more people move away from entering a search in a box online, they move towards apps, voice search on mobile devices, contextual searches and so on. To provide answers in these and other environments, we become a data layer. Less of a search engine and more of an answer engine, or data engine. On a mobile device, we might provide a direct answer to a query. In an app we may provide data as part of an overall experience within the app.
Either way, our dataset, the index we have, is the source of the answers or data. And knowing clearly what content is and what it is associated with, and being able to reliably trust that information, helps us provide greater accuracy to searchers.
As technologies, devices and expectations move forward, we (Bing) will continue to evolve. It’s important for you to invest in efforts such as marking up your content. It helps you, us and the searchers.
The bottom line here is this. If you’re marked up, and we enable a rich search experience, the opportunity for inclusion is much greater.
With the Internet of Things upon us, mobile driving new expectations and reformatting data display, and wearable technologies altering the behavior of future data requests and consumption, having a deep, clear understanding of items, objects and content across the Web is more important than ever. That has implications for the engines and your websites.
Duane ForresterSr. Product ManagerBing

10 SEO Myths Reviewed

Myths in SEO run almost as deep as they do in Lock Ness and Area 51. Let’s have some fun and look at 10 of them today. By no means a definitely list, these still pop up.

I need to rank #1

Yes, it’s nice to rank on top, but you know that actual rankings fluctuate on a daily basis. Does the #1 spot actually get you more clicks and conversions and the # 2 or #3 spot. Depends on the phrase sometimes. And for those trying to get off page 2 of the SERP and onto page 1, be careful. Often the click through rate (CTR) of the top spots on page 2 are far better than the CTRs on the lower positions on page one. If you rank well on page 2, be careful when planning your assault on page one. Unless you can get above the fold, it might be better to stay put and own the top of the second page. All of this will, naturally, vary a great deal form site to site, page to page and even across individual phrases. Sometimes people research on one phrase and buy on another version, for example.

My Title tag will save me

It’s important, but even the most well-crafted title tag can’t elevate a site skipping everything else. This is a somewhat common refrain from bloggers as some of the most popular platforms don’t include things like meta descriptions in their base code. Plugins exist to easily add them, and allow access to a bunch of other common areas SEOs like to fiddle with. You should spend time getting the title right, but this alone won’t save a sinking ship.

Social is all I need

Social takes time, I can’t be bothered with SEO, so I’ll just do social. There was a time when ranking a website was like making consommé. You wanted one thing – clear broth. At that time, you could focus on a single tactic and it would boost rankings. Today it’s more like trying to make the world’s best seafood chowder. Success depends on a complex mix of ingredients, freshness and timing. One ingredient alone won’t bring success, and yet without that one ingredient, you don’t have a chowder.

Videos are all I need

People like to consume content in videos. Videos are easy to produce and easy to consume. It’s pretty easy to make high quality videos today, and even if you don’t the expectations of people online have aligned with more modest efforts. But let’s face it, embedding videos can negatively affect page load times, frustrating visitors. And a video alone won’t help rankings. You’ve got to give the engines something to understand, as they’re not going to “watch” that 4 minute rant you posted. Transcripts are a great way around this little issue. Videos are a great part of growing your content, but aren’t a silver bullet, despite what some ads on Facebook would have you believe.

Buying ads helps my rankings

Nope. No amount of ad buying will get you organically ranked higher. If you still believe this today, click here. The instant and engine starts determining ranking based on ads bought is the instant it loses credibility. Game over, Player One.

I make awesome content

Maybe you do, but it’s not your call to make. Great content is content that’s deemed great by searchers and visitors to your site. All the standards in the world won’t help you if no one likes your writing style, voice or message. Grammar affects how people (readers) perceive you, so that can have a direct impact on engagement and rankings. But never delude yourself into thinking what you produced is excellent just because you put time into it. Watch what visitors engage with and seek to follow that same pattern.

Links are all I need

While important as a vote of confidence for the content they point to, there is simply so much link spam these days that it’s tough to know where to turn. Obviously buying links is a dead end, and it doesn’t matter how you split this hair: sharing, encouraging, incentivizing, buying – it’s all the same. You want links to surprise you. You should never know in advance a link is coming, or where it’s coming from. If you do, that’s the wrong path. Links are part of the bigger picture. You want them, but you want them to be natural. If an engine sees you growing tem naturally, you’re rewarded with rankings. If they see you growing them unnaturally, you’re rewarded with penalties.

Marking up my content will help it rank

No. It will help the engine gain a better understanding of your content, and allow us to use that content in unique ways in the SERPs (should we choose to), but installing the code doesn’t boost rankings.

Usability is different than SEO

While technically a different discipline, its time more folks starting seeing them as similar. Both focus on improving a website for users. Investing in SEO and not investing in usability is like tying one sneaker and going for a run. Yeah, you’ll be OK, but wouldn’t it be a better experience with both shoes tied?

SEO is all I need

Do you want consommé or chowder? SEO is foundational. It’s important and can fuel growth. Like Soylent, it’ll keep you going. But maybe you’d rather sample the entire buffet?

Duane ForresterSr. Product ManagerBing

Bing Translator Plugin for WordPress Enables Webmasters and Developers to Localize Site Content

Bing Translator Plugin for WordPress Enables Webmasters and Developers to Localize Site Content

Microsoft Open Technologies, Inc. has released a new Bing Translator plugin that lets you apply the power of Bing Translator to any WordPress site running version 3.8 or later.

Using the plugin, visitors can translate a site into any of the 40+ supported languages in one click without leaving the page once this light-weight, cross-browser plugin is installed. This plugin also provides options for a setting a color scheme, as well as an option to allow visitors to suggest translations.

The Bing Translator plugin should be installed from within the WordPress Dashboard by clicking on Plugins > Add New and search for “Bing Translator” and works on any WordPress site. A site developer can also manually install the plugin by downloading it from WordPress.org, then adding the “bing-translator” folder in the “/wp-content/plugins/” directory.

Here is the video for How to Use Bing Translator Plugin for WordPress.

More Links to Get Started

Congratulations to Microsoft Open Technologies, Inc team for their great work on the Bing Translator Plugin for WordPress! 

Bing Translator Team

Is SEO The Future? No, And Here’s Why

SEO is a combination of technical work at the site code level, content management at the editorial level and usability work, often spanning both of the first two areas. It’s the basic work that needs to be done today. Table stakes, if you will. You cannot sit at the poker table without putting money on that same table.

So, SEO is foundational work sites need to engage in – that’s been clear for a while.

But as the engines get smarter with and about signals, and as new, trustworthy signals are grown and adopted, the SEO of yore becomes a bit less relevant. No one really cried when we all walked away from <meta keyword> tags after they were inundated with spam. No one cried when keyword density became a passé topic, largely covered up in the then somewhat novel approach of “making quality content”.

And so it goes with what most people think of as SEO. As the Internet matures, as semantic language markup adoption increases, as new partnerships around data are formed, things change. While many fear change, a savvy SEO knows change is always just a day away, and they’re ready to learn the new, arcane and relevant tactics that work moving forward. Even if those tactics aren’t strictly SEO anymore.

So, while SEO isn’t likely the “future” as it was, say a decade ago, it’s still relevant.

In the history of marketing, every new tactic was met with cries of “The Future is Here” and “This Will Doom Us All”. SEO had that period of time as well. I like to think that it weathered the naysayers quite well, proving to be a viable long-term tactic. As with all those things that came before it, however, it is but a single tactic.

An SEO may have work and responsibilities beyond SEO, often edging into social, usability, content, code, design, etc. But, SEO as a tactic will remain seen as a largely singular focus area. A solid tactic, to be employed if you even hope to be on equal footing with your competition, but still a single tactic. One arrow in the quiver to be chosen as needed, for a specific goal.

What does this mean?

Largely it means that folks covering more than just SEO will be in greater demand, and those focused solely on SEO may want to consider doing more in a broader range of areas. Yes, this may be limited by your company’s goals, budgets and planning, but nothing stops you from building your position of thought leadership within your company, across more areas than just SEO.

Mostly what it means is that if a business is singularly focused (we’ll focus mainly on SEO this year, and focus on social later), you could be falling behind and not realize it. Success today, as in the past, is measured by the results of a combined effort. SEO, paid search, social media, usability investments, customer service, print media, PR, partnerships, sponsorships, etc. All, when well executed in a thoughtful fashion, can push you higher than any one area ever possibly could. Most businesses will say they perform across all those fields, but it’s actually rarer than you think. Doing something isn’t the same as doing something well.

In the future SEO will be seen in the same basket of marketing tactics as TV, print, radio, social media, billboards and so on – just another tool to use (we’re pretty much already at this stage in many large companies). It won’t even seem that novel anymore, but it will remain a skill that’s in demand to varying degrees.

What will be important, today and moving forward, is embracing the mix, getting the mix right and repeating that success using these newer tactics. For a business to really achieve success, they have to look beyond the search engine and set their sights firmly on impressing the customer. If you attract their attention, we’ll follow. If we’re not showing you the love you think you deserve, maybe it’s time to do some real-world testing to see if you’re impressing customers as much as you think you are. And if you are, then you should ask why your customers aren’t compelled to share that love.

When that customer gets up in the morning and goes online, it’s with a goal. If your goal is to build the best optimized site then you’re misaligned. If your goal is to provide that customer with exactly what they seek, and maybe a bit more they hadn’t expected, but find very useful, then you’ll be successful. Those are the stand outs. Those are the sites that customers can’t wait to tell friends about. Those are the ones they share, link to and talk about.

Where is the future?

Mobile, wearables, in-home devices, automobiles. Anywhere a sensor can exist to collect data about you, an individual, that can be shared back to glean some tidbit of information about you that can help a marketer more effectively target you.  That’s the future. The difference today is that all of this technology exists, or is on the threshold of being released in improved ways. Almost none of what’s happening in these areas is actually SEO work. But, an SEO may be ideally suited to take on work in these new areas to influence the success of a business.  Want to show up on the nav unit in my car’s dashboard? Better get your local listing data optimized and submitted to the right databases. And while “local” isn’t “SEO”, so many SEOs manage that work, too.

SEO might not be the future, but your past in SEO has prepared you for the coming changes. Set your sights a bit higher than optimizing H1 tags. Your business will thank you for it.

Duane Forrester
Sr. Product Manager
Bing